Archive for December, 2013

Understanding #spam

December 28, 2013

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Anyone who has an email address needs no introduction to this form of electronic communication abuse. Spam is superfluous, undesirable commercial internet mail that is sent in bulk to thousands, even millions of recipients all at once.

Much of the confusion relating to spam comes from a lack of understanding the regular electronic mail user may have concerning the methods and objectives of the spammers.

Whether a given email is junk e-mail or not can be said to be in the eye of the beholder. There are reputable email marketing experts out there, who comply with all pertinent laws when they do their bulk emailing. They will, for example, only send their product promotion to recipients who have subscribed to their emailing list. In fact, formal surveys have shown that presently, only about half of all spam is fraudulent or deceptive; about half of all spam has real marketing messages. Thanks to spammers, all email marketing is spoiled with a bad name. Consider that up to 85% of all email is spam, and you are dealing with some very large numbers.

The characteristic of spam has less to do with its advertisement subject matter and more to do with the fact that it is unsolicited and sent out in bulk. There are two classifications of spam: unsolicited bulk email and unsolicited commercial email.

Unsolicited bulk email is mass-mailed to recipients who have not given their authorization to receive it. This category of spam includes jokes, chain letters, virus alerts, etc. uninvited commercial email targets your purse! This subset of spam incorporates get-rich- pyramid and quick schemes, stock offerings for pennystocks, spamming software and counterfeit pharmaceuticals.

While most spam is typically mailed out to promote a product or service, some is malicious in content and purpose. It runs the gamut from ads and jokes, to virus-laden emails and stock-market scams. Spammers, those obnoxious folks who send you spam, will aim for you because:

  • They want you to buy something.
  • They trick you out of your hard-earned cash.
  • They want to validate the fact that your email address is an authentic active one (and then add you to a spam mailing directory).
  • They just want to shock and offend.

The huge volume of spam has generated significant issues. While it is free for the spammer to send out his millions of spam emails, the cost of the bandwidth that this junk mail consumes borne by the internet service provider (ISP). The ISP, not one to bear this expensive burden on its own, will pass on some of the cost to you in the form of price increases. You also pay the price for spam in the time lost sorting through and getting rid of junk mail, the loss in work productivity and the pure aggravation of having to deal with it. It also raises security and safety issues because it may contain trojans that are harmful to your computer.

How do you identify spam when it lands in your inbox?

Listed below are a few important things you can look for that are a dead give-away:

  • Email from someone you do not know.
  • Nonsensical subject lines.
  • Over-the-top guarantees of money, lonely housewives and exotic cruises.
  • Adult or pornographic content.
  • Unsubscribe links in unsolicited email.
  • Very short emails – a line or two.

You really should be aware that spammers commonly send you email that is fashioned to look like it came from an acquaintance of yours, a trusted brand or a reply to an email from you.

Regardless if a given email message is spam or not spam can be said to be in the eye of the beholder. There are respectable email business owners out there, who conform with all applicable laws when they do their bulk emailing. Thanks to spammers, all email marketing is sullied with a bad name.

Unsolicited bulk email is mass-mailed to individuals who have not provided their permission to receive it. Whilst it is free for the spammer to send out his millions of spam emails, the cost of the bandwidth that this spam takes up borne by the internet service provider (ISP).

If you seriously want to avoid spam all together, use a service like wumber anti-spam to prevent the spam cycle from even starting. wumber email addresses can only be used by the person that you give them to, so if they fall into the hands of spammers they are useless. wumber anti-phishing also protects your online security details like site logins with its unique inframapping product. Join wumber today – it’s free to join and free for everyone to use.